H2O1’s premium shower brand SHIFT, proudly announces a significant contribution of 10 million won in sponsorship donation funds to the UNICEF Korea Committee for the Blue Water Project. This initiative is designed to support global children's water and sanitation efforts.
The Blue Water Project, launched by SHIFT in November 2020, focuses on water quality
improvement. For every purchase of a capsule shower, SHIFT donates one water purifier to Sri Lanka, contributing to the campaign's goal of providing clean water to children affected by
contaminated water sources.
SHIFT underscores its commitment to creating a safe and hygienic environment for those facing challenges in obtaining clean water due to environmental pollution, climate change, and system deficiencies. A portion of the sales proceeds from their products, including capsule showers, goes towards supporting the Blue Water Project.
To encourage broader participation in their philanthropic endeavors, SHIFT offers a 2% additional discount to customers using the donation code "BLUEWATER" during the purchase process. Furthermore, 3% of the purchase amount is dedicated to the fund.
Peter Ha, CEO of H2O1, expressed his optimism about the impact of the gathered sponsorship funds on children worldwide facing waterborne diseases. He stated, "I hope that the funds, generously contributed by our customers, will effectively reach children worldwide who are suffering from waterborne diseases, providing them with warm support. I am committed to continuing our efforts to promote a healthy life for more people through clean water."
The UNICEF sponsorship fund delivery ceremony, attended by H2O1's co-CEOs Lee Dae Sung and Peter Ha, along with Lee Ki Chul, Secretary-General of UNICEF Korea Committee, was conducted in a non-face-to-face format, aligning with recently strengthened social distancing measures.
SHIFT remains dedicated to making a positive impact globally, fostering a healthier and more sustainable future for communities in need.
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